The 2nd edition of India Association Congress (IAC) was held successfully on 24th an 25th August 2012 at Trident, Nariman Point, Mumbai, India. The two day program witnessed panel discussion on various subjects like Role of Association in nation Building, future directions for India’s Associations Sector.
For more information and new visit http://tinyurl.com/96xeun7
Content, price, location, perceived value, timing, and the score or more things that help people make up their mind to attend your event will still be a factor in their attending, but could something much more basic be a reason? Could it be that visitors couldn’t actually find the information on the events they were actually after? Or even, they couldn’t actually find the events at all?
If you are seeing a drop off in attendance and you use your website as a way to generate and / or process bookings, I’ve come up with a few things you should check out and consider changing right now! Let’s start the fight back: it starts at home (well as the first point says) or at least the Home Page.
1. Your main event page/s have a clear link from your home page
2. You segment your events to help people find the type of events they are after (for example conferences / dinners / training)
3. Your event lists are truly searchable (i.e. you don’t need to know the name or the date to find it)
4. You can search your events by price and location
5. You separate your events from other events which you may list on your website
6. You separate events which are run by smaller parts of the organisation e.g. ‘regional’ from your big national events
7. You have microsites (or all the functionality you need on your own website) for your large events
8. Delegates are able to book online
9. Delegates are able to pay online
10. You offer a telephone line for bookings or a number if bookers experience difficulties
11. You update your event pages 3 – 5 (at a minimum) times with new information over the course of an event
12. Your web pages have more detail than your marketing emails
13. You have a ‘tweet this’ and or ‘like this facebook’ links from all your event pages
14. You have a link to your organisation’s Twitter account / facebook page
15. You set up your web pages early and allow bookings as soon as you have some information available, i.e. price, general content and general location, you don’t wait for all the details
16. You ‘cross sell’ your events from pages with relevant articles / sections on your website
17. Use contextual marketing for your events on your website. See below!
I hope this helps. And if you want more practical tips like this then consider my events marketing training.
The PanIIT Global Conference 2012 is being held from 7th to 9th December, 2012 at Science City Auditorium in Kolkata. Kolkata was the commercial capital of East India, located on the east bank river Ganges.
The Conference is expected to draw over 5,000 IITians from 16 IITs across the breadth and length of India, and will include over 1,000 overseas participants from US, Canada, UK, Middle East, Singapore, and Australia. Don’t miss the opportunity to catch up with your batch mates. Be a part of this extravagant event with industry leaders, policy makers, consultants, planners, and decision makers from various the private and public sector all at one platform.
CIMGLOBAL has been appointed as the official Conference Manager to execute this prestigious event.
The 2nd India Association Congress will be held on 24th -25th August 2012 at The Westin Mumbai, India.
The IAC 2011 was successful in creating the most important platform for the decision-makers of several associations and non-profit organizations to network and share best practices. Eminent leaders covered topics on challenges and solutions in areas like membership retention, marketing skills requirements, encouraging member participation, revenues generation techniques geared to sustaining organizations, importance of technology, etc.
The two-day program will include panel discussions on several subjects, like competition law, coalition and advocacy, the future for associations, professional help for managing associations, membership retention mechanisms, the opening of Indian chapters of international associations and the problems involved, the importance of events as a source of revenue and engagement, etc. Furthermore, the congress’ programme will also include dedicated sessions addressing the needs of medical associations, with the accent on CME, ethics, etc.
In our events industry, with the rising cost of materials and services, it can be a real challenge to nurture your event and sustain the standard experience that your loyal attendees began to expect. If inflated pricing is leading to a slow-down in growth on your event, event safes can be just the thing you need to streamline administration and do more with all the hours and budget you have now. Here are some strategies online registration software will help streamline event management:
Reduced Printing Costs
Back in the day that event registration, marketing and communication were done in some recoverable format. The case would print advertisements and post these over town, the attendee would prepare a paper registration form, the wedding staff would mail a paper confirmation to the attendee, and following the event was throughout, the big event organiser would send out a flyer to his attendees using an announcement about following year’s event.
Read the rest of this entry »
With so much technology to power virtual events, will face-to-face events go away. Future of events in a world where travel is a luxury, people need localised content and need to meet together in culturally-specific groups to connect.
“The future of Social Media is multi-dimensional. Each ‘face’ will correspond with an public/interest/career/personal area of your life and we will share or intersect that ‘face’ with others. Some will be automated with rules we define. Others will be manual. Some will be fully automated (when I drive past Joe’s house make sure to leave him a hello message on his digital video inbox…You know normal stuff like that.”
“The future of social media… is that the social graph becomes so ubiquitous in everything we do that we stop using the term ‘social media’. Just about everything is more interesting when you start to realize how your friends are connected to it: who’s been here, who’s going where, who’s experienced what, who’s watching / listening to / reading what. Early adopters are already taking advantage of this. For example, I open foursquare after work to see where my friends are going for drinks, or I open it at restaurants to see what my friends say to order. Foursquare’s new Radar feature buzzes your phone as you walk around to call attention to things your friends find interesting. This will happen with TV (’10 of your friends are watching right now!’), and it’s already happening to music with things like Spotify and Facebook. Foursquare is hustling to make it happen with all the places you encounter in the real world.”
For the events industry, 2011 will be a year of resolutions. It seems the harder times become, the more we resolve to do something about it. And like many New Year’s past, we already know what to do. We just get complacent and forget. This year we don’t have that luxury. The old way of operating an event, expo, congress or trade show will be left behind in the 00’s. Skip the fad diets that promise to deliver quick results and quirky technologies that promise success. Here are our
10 best ways to make your events better, cheaper, faster and greener in 2011 and beyond:
1. Use technology, but only as a tool. There are several technologies that can help create better event communication and connectivity, but you must have a solid foundation of information. It is this information that allows your attendees to come back and connect with people, products and ideas they found useful. People vote with their eyes and mouse clicks and the sooner you can capture this information, the sooner your sponsors and vendors will pay you for the opportunity to connect with the right attendees using the right messages.
2. Knowledge is power. Events are all about information. How many came, who liked the speaker, is this room big enough? What if you could get your data in real time to improve an event in progress? For example, if a speaker is presenting three times and after the first time you get useful feedback, wouldn’t it be nice to make some adjustments before the other two presentations? Your attendees decided to come to your event this year, reward them with the best event experience you can create.
3. A list is just a list. Since when did a list of names constitute qualified leads or interested people? Scrutinize any area of your event that does not return some level of qualification information. Start by looking at how attendees connect with one another and see if there’s a way you can help facilitate those connections. Look at social networking tools. It’s the best place to see benefit from this emerging trend.
Read the rest of this entry »
Social media as a very important instrument for the promotion of events
For 42% of the survey participants social media is a very important instrument for marketing their events. For another 36% social media is an important channel of marketing. Only 6% of the asked organizers said social media is unimportant.
Which channels are the most important ones?
Some now know that social media is important for at least 78% of the event hosts, but which networks are used? Multiple answers were possible.