Event venues, especially hotels, can try to nickel and dime you for the majority of your event budget. Here are some hotel secrets that will help lower your event cost and that you should keep in mind before you sign. Don’t feel bad about going back to your sales manager with questions or change requests – show them that you won’t be taken advantage of and that your hotel smarts are well above average!
1. Fill need dates.
Need dates are when a hotel has sold out of guest rooms, perhaps for a city-wide event, leaving the event space at the hotel empty. If you are a smaller group with no sleeping room requirements and a pretty flexible schedule, call in multiple hotels in the area and ask a catering sales manager if they have any “Need Dates” that need to be filled — you’ll probably strike a pretty sweet deal.
2. Check your cancellation clauses.
Some have long timelines and outrageous penalties for cancelling even 6 months before your event. If your group is extremely large and you are taking up a large majority of the hotel group room allocation, your cancellation clause is going to be more aggressive. Ask your sales manager if in the event you have to cancel you could apply your cancellation fee to a future event. If the answer is yes, get it in writing!
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The 3rd Indian Association Congress is going to take place at Chennai this year during mid august 2013. Since it’s inception Indian Association Congress has been recognized as a meaningful & must to attend event for Large and Mid scale associations in India. Association are the base of any industry, to make a continuous growth as a leading association the future for trade and professional associations, is to engage an association management company.
During the 2 days event eminent International & Indian association leaders will focus & will discuss on Legislation, Governance,Budget, Staff profile,Membership etc. To know more visit www.indiaassociationcongress.com
The 2nd edition of India Association Congress (IAC) was held successfully on 24th an 25th August 2012 at Trident, Nariman Point, Mumbai, India. The two day program witnessed panel discussion on various subjects like Role of Association in nation Building, future directions for India’s Associations Sector.
For more information and new visit http://tinyurl.com/96xeun7
Content, price, location, perceived value, timing, and the score or more things that help people make up their mind to attend your event will still be a factor in their attending, but could something much more basic be a reason? Could it be that visitors couldn’t actually find the information on the events they were actually after? Or even, they couldn’t actually find the events at all?
If you are seeing a drop off in attendance and you use your website as a way to generate and / or process bookings, I’ve come up with a few things you should check out and consider changing right now! Let’s start the fight back: it starts at home (well as the first point says) or at least the Home Page.
1. Your main event page/s have a clear link from your home page
2. You segment your events to help people find the type of events they are after (for example conferences / dinners / training)
3. Your event lists are truly searchable (i.e. you don’t need to know the name or the date to find it)
4. You can search your events by price and location
5. You separate your events from other events which you may list on your website
6. You separate events which are run by smaller parts of the organisation e.g. ‘regional’ from your big national events
7. You have microsites (or all the functionality you need on your own website) for your large events
8. Delegates are able to book online
9. Delegates are able to pay online
10. You offer a telephone line for bookings or a number if bookers experience difficulties
11. You update your event pages 3 – 5 (at a minimum) times with new information over the course of an event
12. Your web pages have more detail than your marketing emails
13. You have a ‘tweet this’ and or ‘like this facebook’ links from all your event pages
14. You have a link to your organisation’s Twitter account / facebook page
15. You set up your web pages early and allow bookings as soon as you have some information available, i.e. price, general content and general location, you don’t wait for all the details
16. You ‘cross sell’ your events from pages with relevant articles / sections on your website
17. Use contextual marketing for your events on your website. See below!
I hope this helps. And if you want more practical tips like this then consider my events marketing training.
The PanIIT Global Conference 2012 is being held from 7th to 9th December, 2012 at Science City Auditorium in Kolkata. Kolkata was the commercial capital of East India, located on the east bank river Ganges.
The Conference is expected to draw over 5,000 IITians from 16 IITs across the breadth and length of India, and will include over 1,000 overseas participants from US, Canada, UK, Middle East, Singapore, and Australia. Don’t miss the opportunity to catch up with your batch mates. Be a part of this extravagant event with industry leaders, policy makers, consultants, planners, and decision makers from various the private and public sector all at one platform.
CIMGLOBAL has been appointed as the official Conference Manager to execute this prestigious event.
The 2nd India Association Congress will be held on 24th -25th August 2012 at The Westin Mumbai, India.
The IAC 2011 was successful in creating the most important platform for the decision-makers of several associations and non-profit organizations to network and share best practices. Eminent leaders covered topics on challenges and solutions in areas like membership retention, marketing skills requirements, encouraging member participation, revenues generation techniques geared to sustaining organizations, importance of technology, etc.
The two-day program will include panel discussions on several subjects, like competition law, coalition and advocacy, the future for associations, professional help for managing associations, membership retention mechanisms, the opening of Indian chapters of international associations and the problems involved, the importance of events as a source of revenue and engagement, etc. Furthermore, the congress’ programme will also include dedicated sessions addressing the needs of medical associations, with the accent on CME, ethics, etc.
Conferences & Incentives Management Pvt. Ltd. (CIMGlobal) in India and Congrex announced
today that they have entered into an exclusive Cooperation and Execution Agreement for
events taking place in India.
The new agreement is a powerful combination of Congrex international expertise and CIMGlobal’s market knowledge and experience in India. Congrex and CIMGlobal have already initiated bidding process for conferences and events scheduled for India and it’s dynamic market.
CIMGlobal has 15 years experience in delivering meetings, events and conferences in India and is a leading player in the Indian national and international conference market. CIMGlobal operates out of its HQ in New Delhi as well as offices in the major Indian cities of Mumbai, Kolkata, Hyderabad, Bangalore, Ahmadabad and Chennai.
The entire CIMGLOBAL management team would like to wish you and your family Happy Holidays and a successful New Year 2012!
“Events that deliver a little more than expected will flourish. Doing what is expected is the minimum. Going farther will make people smile and have a better memory of the experience.”
Have a great 2012.
When looking to increase conference attendance, are you leveraging the list of incredible or well known attendees you already have? The attendee list acts as a lure, attracting those fish who have not registered yet. Convince potential attendees to register by showing off who else is already going!
The people you want to attend your event want to hang out with the cool kids. They want to be part of the in crowd. They want to make the most of their time by networking with and sharing ideas with those who have to register for events early (to ensure their calendar will allow). They want to grow their professional connections. They want to maintain their position as market leaders. They probably want to go, but didn’t realise it until they saw who else was going to benefit from your great content!
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For the events industry, 2011 will be a year of resolutions. It seems the harder times become, the more we resolve to do something about it. And like many New Year’s past, we already know what to do. We just get complacent and forget. This year we don’t have that luxury. The old way of operating an event, expo, congress or trade show will be left behind in the 00’s. Skip the fad diets that promise to deliver quick results and quirky technologies that promise success. Here are our
10 best ways to make your events better, cheaper, faster and greener in 2011 and beyond:
1. Use technology, but only as a tool. There are several technologies that can help create better event communication and connectivity, but you must have a solid foundation of information. It is this information that allows your attendees to come back and connect with people, products and ideas they found useful. People vote with their eyes and mouse clicks and the sooner you can capture this information, the sooner your sponsors and vendors will pay you for the opportunity to connect with the right attendees using the right messages.
2. Knowledge is power. Events are all about information. How many came, who liked the speaker, is this room big enough? What if you could get your data in real time to improve an event in progress? For example, if a speaker is presenting three times and after the first time you get useful feedback, wouldn’t it be nice to make some adjustments before the other two presentations? Your attendees decided to come to your event this year, reward them with the best event experience you can create.
3. A list is just a list. Since when did a list of names constitute qualified leads or interested people? Scrutinize any area of your event that does not return some level of qualification information. Start by looking at how attendees connect with one another and see if there’s a way you can help facilitate those connections. Look at social networking tools. It’s the best place to see benefit from this emerging trend.
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