Posts Tagged ‘Event Promotion
Five Tips: Maximise ROI for your Next Association Event
1. Build Hype early
People tend to not want to miss out on an event that everyone is attending. If you can get a good number of registrations locked in early you will not only have cash flow to enhance your marketing but you will have people in your industry talking about the event thus creating hype and momentum.
2. Have a killer program
Be absolutely sure about who your audience is and what they want in a program both in terms of content and structure. Use your networks to get some respected keynote speakers, paid or un-paid. You need to feature at least one keynote in your first email or flier so you stake your position and intent. Then put real effort into building an amazing program… this is what will sell the event.
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How important is social media as a marketing tool for event organizers?
Social media as a very important instrument for the promotion of events
For 42% of the survey participants social media is a very important instrument for marketing their events. For another 36% social media is an important channel of marketing. Only 6% of the asked organizers said social media is unimportant.
Which channels are the most important ones?
Some now know that social media is important for at least 78% of the event hosts, but which networks are used? Multiple answers were possible.
