Posts Tagged ‘Green Event
For the events industry, 2011 will be a year of resolutions. It seems the harder times become, the more we resolve to do something about it. And like many New Year’s past, we already know what to do. We just get complacent and forget. This year we don’t have that luxury. The old way of operating an event, expo, congress or trade show will be left behind in the 00’s. Skip the fad diets that promise to deliver quick results and quirky technologies that promise success. Here are our
10 best ways to make your events better, cheaper, faster and greener in 2011 and beyond:
1. Use technology, but only as a tool. There are several technologies that can help create better event communication and connectivity, but you must have a solid foundation of information. It is this information that allows your attendees to come back and connect with people, products and ideas they found useful. People vote with their eyes and mouse clicks and the sooner you can capture this information, the sooner your sponsors and vendors will pay you for the opportunity to connect with the right attendees using the right messages.
2. Knowledge is power. Events are all about information. How many came, who liked the speaker, is this room big enough? What if you could get your data in real time to improve an event in progress? For example, if a speaker is presenting three times and after the first time you get useful feedback, wouldn’t it be nice to make some adjustments before the other two presentations? Your attendees decided to come to your event this year, reward them with the best event experience you can create.
3. A list is just a list. Since when did a list of names constitute qualified leads or interested people? Scrutinize any area of your event that does not return some level of qualification information. Start by looking at how attendees connect with one another and see if there’s a way you can help facilitate those connections. Look at social networking tools. It’s the best place to see benefit from this emerging trend.
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