Posts Tagged ‘Social Media
Future Social Media Technologies Into Events
With so much technology to power virtual events, will face-to-face events go away. Future of events in a world where travel is a luxury, people need localised content and need to meet together in culturally-specific groups to connect.
“The future of Social Media is multi-dimensional. Each ‘face’ will correspond with an public/interest/career/personal area of your life and we will share or intersect that ‘face’ with others. Some will be automated with rules we define. Others will be manual. Some will be fully automated (when I drive past Joe’s house make sure to leave him a hello message on his digital video inbox…You know normal stuff like that.”
“The future of social media… is that the social graph becomes so ubiquitous in everything we do that we stop using the term ‘social media’. Just about everything is more interesting when you start to realize how your friends are connected to it: who’s been here, who’s going where, who’s experienced what, who’s watching / listening to / reading what. Early adopters are already taking advantage of this. For example, I open foursquare after work to see where my friends are going for drinks, or I open it at restaurants to see what my friends say to order. Foursquare’s new Radar feature buzzes your phone as you walk around to call attention to things your friends find interesting. This will happen with TV (’10 of your friends are watching right now!’), and it’s already happening to music with things like Spotify and Facebook. Foursquare is hustling to make it happen with all the places you encounter in the real world.”
How important is social media as a marketing tool for event organizers?
Social media as a very important instrument for the promotion of events
For 42% of the survey participants social media is a very important instrument for marketing their events. For another 36% social media is an important channel of marketing. Only 6% of the asked organizers said social media is unimportant.
Which channels are the most important ones?
Some now know that social media is important for at least 78% of the event hosts, but which networks are used? Multiple answers were possible.
